Bali, as one of the main tourist destinations in Indonesia, once again showed its appeal as the host of several national events held last weekend from Thursday, August 22 to Sunday, August 25. Several major events, such as the international marathon and the National Awakening Party (PKB) Congress, not only attracted thousands of participants and visitors, but also had a significant positive impact on various economic sectors, especially tourism.
- Hotel Occupancy Rate Reaching 100%
One of the direct impacts of the major events held in Bali was a spike in hotel occupancy rates. During these events, almost all hotels in strategic areas such as Kuta, Nusa Dua, and Ubud reported occupancy rates reaching 100%. This spike was not only caused by event participants, but also by local and international tourists who were interested in vacationing in Bali while enjoying the lively event atmosphere.
This condition certainly provides great benefits for the hotel industry in Bali, which has experienced a decline in occupancy due to the impact of the pandemic. This increase in occupancy also provides a positive signal for the recovery of Bali’s tourism sector, which is the backbone of the region’s economy.
- Community Economic Movement
Not only the hotel sector, various other economic sectors also feel the benefits of holding these major events. The transportation sector, both land and air, experienced a significant increase in demand. Taxi services, car rentals, and online transportation recorded an increase in orders during the period. On the other hand, Ngurah Rai International Airport also experienced a spike in the number of passengers arriving and leaving, most of which were related to participation in these events.
The culinary and entertainment sectors in Bali also experienced an increase in turnover. Restaurants, cafes, and entertainment centers in various tourist areas recorded an increase in the number of visitors, especially at night after the event was over. This also boosted the income of local people working in the sector.
- Impact on Tourism
National events such as the international marathon and the PKB Congress have their own appeal that can attract tourists, both domestic and foreign. The presence of thousands of participants and visitors in these events creates a broad multiplier effect, where other economic activities are also encouraged. Cultural and nature tourism in Bali received additional attention because many participants used their free time to explore the beauty of the island.
With the density of tourism activities, various small and medium enterprises (SMEs) engaged in the handicraft and souvenir sectors also felt the benefits. Local products such as traditional cloth, silver crafts, and Balinese specialties were in great demand by visitors as souvenirs.
Overall, the holding of national events in Bali has had a very positive impact on the regional economy. This momentum is expected to continue, with the holding of subsequent events that are more organized and have a wider impact, not only for tourism, but also for the Balinese community as a whole. Haramain Holiday Tour & Travel, which also provides transportation services, also supported the activity by providing several car units used by participants and their fans.
Bali once again proved that it is a destination that is not only rich in natural and cultural beauty, but also has the attraction as a location for holding major events that are able to move the economy quickly
